What made Dalgona Coffee Whip TikTok and YouTube Search Trends?

The craze for Dalgona Coffee emerged in the month of March 2020 when almost the entire world was put under lockdown due to COVID-19 pandemic. It was then the TV show clip of South Korean actor Jung Il Woo trying whipped coffee at a cafe in Macau which was uploaded on Youtube in mid-January.

Search trends for Dalgona Coffee dominated social media so much that it became trendy on other digital platforms like TikTok, Instagram, and Youtube itself. Views for YouTube videos with the word “dalgona” in the title reportedly went up 5,000% in the second half of March. The trend of “dalgona coffee” that began from Korean YouTubers eventually engulfed the entire world.

Why is it named ‘Dalgona’?

Dalgona Coffee gets its name from the Korean version of honeycomb candy. Commentators of the show said that the drink looked like dalgona candy, which is made melting sugar and then stirring in a small amount of baking soda.

What is Dalgona Coffee made up of?

Dalgona Coffee or the Whipped Coffee is made vigorously mixing instant coffee and sugar in equal quantities. The mixture is then blended using a whisker or a hand blender until it becomes light, frothy and creamy. This might consume a lot of time.

Ingredients of Dalgona Coffee

  • 2 tablespoon coffee powder
  • 2 tablespoon boiling water
  • 2 tablespoon sugar
  • 2 cup of cold milk
  • Ice cubes as required
South Korean Dalgona Candy

Is Dalgona Coffee first of its kind?

According to a report published EconomicTimes, Dalgona Coffee is known many names in India and Pakistan and is not a new concept. In fact it is an old India trick which is now coming back via South Korea. In India, it is widely known as the “phenti-hui-coffee”, “phitti hui coffee,” “hand-beaten coffee,” “Indian cappuccino,” and many more similar variations.

Not limited to this, the reach of the drink extends far beyond. Have a look at the table below.

CountryName for Dalgona Coffee
IndiaPhitti (Beaten) Coffee
LiaCappuccino Lian style

What makes Dalgona overtake Internet trends?

If one goes Google Trends reports of March and April, Dalgona coffee has become the most searched type of coffee worldwide, overtaking previous highest peaks for all other kinds of coffee.

Currently, search trends for Dalgona Coffee have slowed down considerably on social media after it saw a surge in March. But it is expected that it could again become the “beverage in fashion” as businesses slowly reopen in US and other parts of the world. The primary reason for ‘hyped fascination’ over dalgona was “Instant Coffee”. Instant coffee is widely popular in Asia, Australia, and Eastern Europe and makes up more than 34 percent of all the retail brewed coffee consumed around the world. 

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